Prácticas del análisis factorial exploratorio (AFE) en la investigación sobre conducta del consumidor y marketing

• Autores: María Dolores Frías Navarro, Marcos Pascual Soler
• Localización: Suma Psicológica, ISSN-e 0121-4381, Vol. 19, Nº. 1, 2012, págs. 47-58
• Idioma: español
• Títulos paralelos:
  • Exploratory factor analysis (EFA) in consumer behavior and marketing research
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  • Texto completo (pdf)
• Dialnet Métricas: 49 Citas
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