¿La identificación social con los influencers tiene un impacto sobre la fatiga en redes sociales entre estudiantes universitarios?: El papel del reconocimiento del algoritmo y de la sobrecarga de información

• Autores: Xin Wang, Yanyan Jing
• Localización: Psicología conductual = behavioral psychology: Revista internacional de psicología clínica y de la salud, ISSN 1132-9483, Vol. 32, Nº. 3, 2024, págs. 587-604
• Idioma: español
• DOI: 10.51668/bp.8324309s
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Las redes sociales han transformado radicalmente nuestras interacciones sociales, convirtiéndose en uno de los canales de comunicación más utilizados. En este contexto, la identificación social con los influencers ha fomentado una mayor implicación y dependencia de las redes sociales. Sin embargo, aún falta comprender cómo contribuye a la fatiga en las redes sociales y cómo se relaciona con el reconocimiento del algoritmo y la sobrecarga de información. Este estudio se propuso explorar estas relaciones en 336 jóvenes universitarios (76,8% mujeres) de 18 a 23 años, utilizando un enfoque de mediación serial a través de ecuaciones estructurales. Los resultados destacan la importancia de entender cómo la identificación social con influencers afecta la fatiga en las redes sociales, así como la relevancia del reconocimiento del algoritmo y la sobrecarga de información en este proceso. Estos hallazgos enriquecen nuestra comprensión de los mecanismos subyacentes a la fatiga en las redes sociales y enfatizan la necesidad de considerar aspectos cognitivos y perceptivos en futuras investigaciones y en el diseño de intervenciones prácticas.

  • English

    Social media has radically transformed our social interactions, becoming one of the most used communication channels. In this context, social identification with influencers has encouraged greater involvement and dependence on social media. However, there is still a lack of understanding regarding how this contributes to social media fatigue and how it relates to algorithm awareness and information overload. This study aimed to explore these relationships among 336 university students (76,8% women) aged 18 to 23, using a serial mediation approach through structural equation modeling. The results highlight the importance of understanding how social identification with influencers affects social media fatigue, as well as the relevance of algorithm awareness and information overload in this process. These findings enrich our understanding of the underlying mechanisms of social media fatigue and emphasize the need to consider cognitive and perceptual aspects in future research and in the design of practical interventions

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