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The concept of an Integrated Service Center is reviewed in the article; the author analyzes existing domestic and foreign perspectives on the definition and evaluation of cultural services. The integrating innovative component of the culture industry is revealed. The proposed method allows responding quickly to changes in the environment and adapting to the economy of a particular subject. The research method involves the use of logistics principles in the culture industry, integrated and systematic approaches that determine the need to take into account all factors and their dynamics, a synergetic approach involving the integration of elements that form a comprehensive (integrated) potential of the culture industry. The method proposed in the article allows reducing expenditures on culture, controlling the ratio and quality of free and paid services, making a profit and realizing the internal reserves of cultural enterprises. According to the results of the study, a matrix of SWOT-analysis of the cultural sector has been formed. The relevance of the results consists in the development that allows finding solutions to organizational, economic and financial problems of the cultural sector and will help to increase its contribution to the economic development of the regions and the Russian economy as a whole. The approach to the formation of complex (integrated) potential can include indicators: social potential, economic potential, information potential, resource (infrastructure) potential and cultural potential. Each of the potentials requires assessment (calculation and measurement) and further specific solutions for each subject of the culture industry.
