Servitización y Estructura Organizativa: Impacto en el Rendimiento Empresarial

• Eloísa Díaz Garrido ^[1]
  1. [1] Universidad Rey Juan Carlos

     Universidad Rey Juan Carlos

     Madrid, España

     
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 86, 2025, págs. 40-51
• Idioma: español
• DOI: 10.37610/86.698
• Títulos paralelos:
  • Servitization and Organizational Structure: Impact on Business Performance
• Enlaces
  • Texto completo
• Resumen
  • español

    Las empresas industriales se han visto obligadas a reinventarse debido al aumento de la competitividad, y han optado por sus-tituir su oferta de productos por servicios o una combinación de ambos, lo que se conoce como Servitización. Sin embargo, adoptar una estrategia orientada a la prestación de servicios en una empresa industrial no resulta una tarea sencilla, ya que para ello se necesita una correcta alineación entre: entorno, estrategia y factores organizativos. Este trabajo analiza la forma en la que las empresas industriales pueden acometer el proceso de servitización definiendo la estructura organizativa más adecuada para conseguir los mejores resultados.

  • English

    Industrial companies have been compelled to reinvent themselves due to a significant increase in competitiveness. This transformation often involves shifting from a product-centric to a service-centric or a hybrid offering, a process known as Servitization. However, transitioning to a service-oriented strategy in a predominantly industrial company is not straight-forward. It requires a proper alignment between the environment, strategy, and organizational factors. The aim of this essay is to analyze how industrial companies can undertake the servitization process by defining the most suitable organizational structure to achieve optimal results.

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