Implementación de la estrategia de servitización en las empresas manufactureras españolas

• Helen Castellón-Orozco ^[1] ; Natalia Jaría-Chacón ^[1] ; Laura Guitart-Tarrés ^[1]
  1. [1] Universitat de Barcelona

     Universitat de Barcelona

     Barcelona, España

     
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 70, 2020, págs. 53-67
• Idioma: español
• DOI: 10.37610/dyo.v0i70.568
• Enlaces
  • Texto completo
• Dialnet Métricas: 1 Cita
• Resumen

  • La elevada competencia a la que se enfrentan las empresas hoy en día obliga a las organizaciones a establecer nuevas estrategias de diferenciación. De ello no se escapan las empresas manufactureras. En este sentido, las empresas manufactureras están añadiendo nuevas prestaciones adicionales a sus productos, tradicionalmente desarrolladas por empresas de servicios. La apuesta por complementar un producto fabricado con servicios adicionales que añadan valor (servitización) es una buena alternativa para conseguir la tan preciada diferenciación en las empresas manufactureras.

    A pesar de ello, hoy en día es todavía escasa la investigación que ha indagado empíricamente sobre la servitización que resulta ser una estrategia competitiva y rentable para un fabricante. Por este motivo, esta investigación analiza cómo la implementación de la estrategia de servitización afecta al rendimiento empresarial, es decir, cómo los resultados de la empresa se ven afectados por el hecho de que las empresas estén o no servitizadas.

    A partir del análisis de una base de datos de mil empresas manufactureras españolas y, tras el tratamiento estadístico realizado, se demuestra que las empresas altamente servitizadas obtienen mejores resultados empresariales que aquellas con un bajo nivel de implementación de esta estrategia. Con ello se concluye el efecto positivo, aunque no proporcional, que la oferta de servicios ejerce en los ingresos de las empresas y se demuestra que las compañías con un alto grado de servitización obtienen mejores resultados empresariales que aquellas con un bajo nivel de implementación

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