págs. 1-16
The benefits of behaving badly on occasion: : Successful regulation by planned hedonic deviations
Rita Coelho do Vale, Rik Pieters, Marcel Zeelenberg
págs. 17-28
Asymmetric consequences of radical innovations on category representations of competing brands
Charan K. Bagga, Theodore J. Noseworthy, Niraj Dawar
págs. 29-39
The effect of dialectical thinking on the integration of contradictory information
Yoshiko DeMotta, Mike Chen-ho Chao, Thomas Kramer
págs. 40-52
The sleeper framing effect: : The influence of frame valence on immediate and retrospective judgments
Mathew S. Isaac, Morgan Poor
págs. 53-65
When one desires too much of a good thing: : The compromise effect under maximizing tendencies
Wen Mao
págs. 66-80
The misforecasted spoiler effect: : Underlying mechanism and boundary conditions
Dengfeng Yan, Alex S.L. Tsang
págs. 81-90
Say no more! The liability of strong ties on desire for special experiences
Miranda R. Goode, Kendra Hart, Matthew Thomson
págs. 91-97
When perfectionism leads to imperfect consumer choices: : The role of dichotomous thinking
Xin He
págs. 98-104
The price does not include additional taxes, fees, and surcharges: : A review of research on partitioned pricing
Eric A. Greenleaf, Eric J. Johnson, Vicki G. Morwitz, Edith Shalev
págs. 105-124
A research dialogue on mindsets
Joseph R. Priester, Richard E. Petty
págs. 125-126
págs. 127-136
págs. 137-141
Consumer mindsets and self-enhancement: : Signaling versus learning
Pragya Mathur, HaeEun Helen Chun, Durairaj Maheswaran
págs. 142-152
Mindsets matter: : Implications for branding research and practice
Deborah Roedder John, Ji Kyung Park
págs. 153-160
Growing beyond growth: : Why multiple mindsets matter for consumer behavior
Derek D. Rucker, Adam D. Galinsky
págs. 161-164
Mindsets and consumer psychology: : A response
Mary C. Murphy, Carol S. Dweck
págs. 165-166