The Influence of Sports Events on Tourists’ Destination Choice Behaviour

• Yingying Gong ^[1]
  1. [1] Hunan City University

     Hunan City University

     China

     
• Localización: Revista de psicología del deporte, ISSN-e 1988-5636, ISSN 1132-239X, Vol. 33, Nº 3, 2024 (Ejemplar dedicado a: Journal of Sport Psychology), págs. 341-349
• Idioma: inglés
• Enlaces
  • Texto completo
• Resumen

  • This study conducted to examine the influence of sports events on tourists' destination choice behaviour in China. The questionnaire was distributed both online and offline in the area surrounding City-A. The author through personal networks, including family and friends, as well as via WeChat group emails primarily disseminated online questionnaires. The findings reveal that 57.8% of respondents expressed a greater likelihood of attending large sports events, while 59.9% indicated an increased intention to travel to City-A in the future. The occurrence of large-scale sports events has played a significant role in establishing City A’s brand and has contributed to fostering a sports-oriented cultural environment, which is appealing to tourists. The study also highlights that the decision-making process regarding tourists' destination choices influenced by the presence of large-scale sports events, affecting tourists' behavioural patterns in selecting destinations.

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