El envase y el embalaje en la encrucijada del “e-commerce”: ¿Puede Amazon marcar el camino?

• Autores: Jesús García Arca, A. Trinidad González-Portela Garrido, José Carlos Prado Prado
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 83, 2024, págs. 53-69
• Idioma: español
• Enlaces
  • Texto completo
• Resumen

  • El “e-commerce” plantea nuevos retos logísticos en términos de eficiencia y sostenibilidad a los que no es ajeno el diseño del envase y el embalaje, que parece erigirse en un área de investigación, cuya importancia crece a la vez que lo hace el propio negocio electrónico. En este contexto, el objetivo de este artículo es identificar las necesidades y tendencias logísticas que empresas y cadenas de suministro deberían contemplar al diseñar envases y embalajes para este canal. Para ello, la metodología de análisis se fundamenta en dos perspectivas complementarias: la teórica (revisión bibliográfica) y la aplicada (caso Amazon)

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