Modelo explicativo de las dimensiones del valor percibido de destinos turísticos oscuros

• Álvaro Rivera-Eraso ^[1] ; Marithza Sandoval-Escobar ^[1]
  1. [1] Fundación Universitaria Konrad Lorenz

     Fundación Universitaria Konrad Lorenz

     Colombia

     
• Localización: Revista Latinoamericana de Psicología, ISSN 0120-0534, Vol. 52, Nº. 0, 2020, págs. 226-234
• Idioma: español
• DOI: 10.14349/rlp.2020.v52.22
• Títulos paralelos:
  • Explanatory model of the dimensions of the perceived value of dark tourist destinations
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El objetivo de la investigación fue desarrollar un modelo para identificar las dimensiones del valor percibido de destinos turísticos oscuros, con una muestra de 821 participantes. Se analizaron diferentes estructuras a través de un análisis factorial confirmatorio, centrándose en los índices de ajuste absoluto. Los resultados muestran que un modelo con cuatro dimensiones correlacionadas presenta los índices más altos de bondad de ajuste. Dentro del nuevo modelo es posible evidenciar una fuerte correlación entre el componente hedónico y el componente de búsqueda de sensaciones, con una correlación de .97, seguida por una correlación de .76 entre el componente hedónico y el componente utilitario; también entre el componente de búsqueda de sensaciones y el componente hedónico, cuyo coeficiente es de .57. Así, el interés por el turismo oscuro se relaciona en primera instancia con la búsqueda de sensaciones y en un grado menor, pero consistente, con el valor hedónico y utilitario percibido. Finalmente, no se encuentran diferencias significativas intergeneracionales, ni diferencias significativas entre sexos en la forma de percibir el valor de los destinos turísticos oscuros.

  • English

    The purpose of this research was to develop a model to identify the dimensions of perceived value of dark tourist destinations, with a sample of 821 participants. Different structures are analyzed through a confirmatory factor analysis, focusing on absolute adjustment rates. The results show that a model with four correlated dimensions has the highest goodness-of-fit indexes. Within the new model it is possible to show a strong correlation between the hedonic and the sensation-seeking component, with a correlation of .97, followed by a correlation of .76 between the hedonic and the utilitarian component, as well as between the sensation-seeking and the hedonic component, whose coefficient was .57. Thus, interest in dark tourism is primarily related to sensation-seeking and to a lesser but consistent degree to the hedonic and utilitarian value perceived by people in tourist destinations. Finally, no significative intergenerational differences were found in the way the value of dark tourist destinations is perceived and no differences between sex groups were found to

• Referencias bibliográficas
  • Arnett, J. (1994). Sensation seeking: A new conceptualization and a new scale. Personality and Individual Differences, 16, 289-96. https://doi.org/10.1016/0191-8869(94)90165-1
  • Babin, B., Darden, W., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research,...
  • Batra, R., & Ahtola, O. T. (1990). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159-170....
  • Bigley, J. D., Lee, C.-K., Chon, J., & Yoon, Y. (2010). Motivations for war-related tourism: A case of DMZ visitors in Korea. Tourism...
  • Biran, A., Poria, & Oren. G. (2011). Sought experiences at (dark) heritage sites. Annals of Tourism Research, 38(3), 820-841. https://doi.org/10.1016/j.annals.2010.12.001
  • Botha, C., Crompton, J., & Kim, S. (1999). Developing a revised competitive position for Sun/Lost City, South Africa. Journal of Travel...
  • Brook, H. (2009). Dark tourism. Law, Text, Culture, 13(1), 292-272.
  • Cătălin, M., & Andreea, P. (2014). Brands as a mean of consumer self-expression and desired personal lifestyle. Procedia-Social and Behavioral...
  • Cho, M., & Jang, S. (2008). Information value structure for vacation travel. Journal of Travel Research, 47, 72-83. https://doi.org/10.1177/0047287507312422
  • Clark, L. B. (2014). Ethical spaces: Ethics and propriety in trauma tourism. En B. Sion (Ed.), Death Tourism. Disaster Sites as Recreational...
  • Cohen, E. (2011). Educational dark tourism at an in populo site. The Holocaust Museum in Jerusalem. Annals of Tourism Research, 38(1), 193-209....
  • Cronin, J., Brady, K., & Hult, G. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions...
  • Crowley, A., Spangenberg, E., & Hughes, K. (1992). Measuring the hedonic and utilitarian dimensions of attitudes toward product categories....
  • Foley, M., & Lennon, J. (1996). JFK and dark tourism: A fascination with assassination. International Journal of Heritage Studies, 2(4),...
  • Foley, M., & Lennon, J. (1999). Interpretation of the unimaginable: The U.S. Holocaust Memorial Museum, Washington, D.C., and “dark tourism”....
  • Foley, M., & Lennon, J. (2000). Dark Tourism – The Attraction of Death and Disaster. Londres – Nueva York: Continuum.
  • Fornell, C., & Larcker, D. (1981). Evaluating structural equation modes with observable variables and measurement error. Journal of Marketing...
  • Fraiz, J. A., de Carlos, P., & Araújo, N. (2020). Disclosing homogeneity within heterogeneity: A segmentation of Spanish active tourism...
  • Gallarza, M., Arteaga, F., & Gil-Saura, I. (2019). Customer value in tourism and hospitality: Broadening dimensions and stretching the...
  • Grewal, D., Gotlieb, J., & Marmorstein, H. (1994). The moderating effects of message framing and source credibility on the price perceived...
  • Grewal, D., Monroe, K., & Krishnan, R. (1998). The effect of price comparison advertising on buyers’ perception of acquisition value,...
  • Hilden, A. H. (1954). Manual for Q-sort and random sets of personal concepts. St. Louis: Washington University.
  • Hirschman, E. C. (1983). Predictors of self-projection, fantasy fulfillment, and escapism. The Journal of Social Psychology, 120, 63-76. https://doi.org/10.1080/00224545.1983.9712011
  • Hirschman, E. C. (1984). Experience seeking: A subjectivist perspective of consumption. Journal of Business Research, 12, 115-136. https://doi.org/10.1016/0148-2963(84)90042-0
  • Hirschman, E. C. (1986). The effect of verbal and pictorial advertising stimuli on aesthetic, utilitarian and familiarity receptions. Journal...
  • Hirschman, E. C., & Solomon, M. (1984). Utilitarian, aesthetic, and familiarity responses to verbal versus visual advertisements. Association...
  • Holbrook, M. (1999). Consumer value. A framework for analysis and research. Londres: Routledge.
  • Hughes, R. (2008). Dutiful tourism: Encountering the Cambodian genocide. Asian-Pacific Viewpoint, 49(3), 318-330.
  • Jackson, J. (2011). Revisiting sensitivity to risk in the fear of crime. Journal of Research in Crime and Delinquency, 48(4), 513-537. https://doi.org/10.1177/0022427810395146
  • Johnston, T. (2015). The geographies of thanatourism. Geography, 100(1), 20-27.
  • Kang. E., Scott. N., & Ballantyne. R. (2012). Benefits of visiting a ‘dark tourism’ site: The case of the Jeju April 3rd Peace Park, Korea....
  • Kellen, D., Steiner, M. D., Davis-Stober, C., & Pappas, N. R. (2020). Modeling choice paradoxes under risk: From prospect theories to...
  • Kline, R. (2005). Principles and Practice of Structural Equation Modeling. Nueva York: Guilford.
  • Lacanienta, A., Ellis, G., Hill, B., Freeman, P., & Jiang, J. (2020). Provocation and related subjective experiences along the dark tourism...
  • Lennon, J. (2010). Dark tourism and sites of crime. In D. Botterill & T. Jones (Eds.), Tourism and crime: Key themes (pp. 215-228). Oxford:...
  • Light, D. (2017). Progress in dark tourism and thanatourism research: An uneasy relationship with heritage tourism. Tourism Management, 61,...
  • Luna-Cortés, G. (2019). Stress perceived by foreigners that use public transportation in Bogotá (Colombia). Research in Transportation Economics,...
  • Mano, H., & Oliver, L. (1993). Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction....
  • Martín, D., Barroso, C., & Martín, E. (2004). El valor percibido de un servicio. Revista Española de Investigación de Marketing ESIC,...
  • Mittal, B., & Lee, M. (1989). A causal model of consumer involvement. Journal of Economic Psychology, 10, 363-89. https://doi.org/10.1016/0167-4870(89)90030-5
  • Mowatt, R., & Chancellor, C. (2011). Visiting death and life. Annals of Tourism Research, 38(4), 1410-1434. https://doi.org/10.1016/j.annals.2011.03.012
  • Muzaini, H., Teo, P., & Yeoh, B. S. (2007). Intimations of postmodernity in dark tourism: The fate of history at Fort Siloso, Singapore....
  • Nunnally, J., & Bernstein, I. (1994). Psychometric Theory (3a ed.). Nueva York: McGraw-Hill.
  • Oh, H., & Kim, K. (2017). Customer satisfaction, service quality, and customer value: Years 2000-2015. International Journal of Contemporary...
  • Olney, T., Holbrook, M., & Batra, M. (1991). Consumer responses to advertising: The effects of ad content, emotions, and attitude toward...
  • Oren, G., Shani, A., & Poria, Y. (2021). Dialectical emotions in a dark heritage site: A study at the Auschwitz Death Camp. Tourism Management,...
  • Parasuraman, A. (1997). Reflections on gaining competitive advantage through customer value. Journal of the Academy of Marketing Science,...
  • Petrick, J. (2004). The roles of quality, value, and satisfaction in predicting cruise passengers’ behavioral intentions. Journal of Travel...
  • Petrick, J., & Backman, S. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intentions...
  • Podoshen, J. (2013). Dark tourism motivations: Simulation, emotional contagion, and topographic comparison. Tourism Management, 35, 263-271....
  • Podoshen, J., Yan, G., Andrezejewski, S., Willin, J., & Venkatesh, V. (2018). Dark tourism, abjection, and blood: A festival context....
  • Poria, Y. (2007). Establishing co-operation between Israel and Poland to save Auschwitz Concentration Camp: Globalising the responsibility...
  • Pulido, J., Casado, J., & Carrillo, I. (2019). Introducing olive-oil tourism as a special interest tourism. Heliyon, 5(12). https://doi.org/10.1016/j.heliyon.2019.e02975
  • Raju, P. (1980). Optimum stimulation level: Its relationship to personality, demographics, and exploratory behavior. Journal of Consumer Research,...
  • Robb, E. (2009). Violence and recreation: Vacationing in the realm of dark tourism. Anthropology and Humanism, 34(1), 51-60.
  • Robbie, D. (2008). Touring Katrina: Authentic identities and disaster tourism in New Orleans. Journal of Heritage Tourism, 3(4), 257-266.
  • Roehl, W., & Fesenmaier, D. (1992). Risk perceptions and pleasure travel: An exploratory analysis. Journal of Travel Research, 30(4),...
  • Schwartz, S. (2014). Rethinking the concept and measurement of societal culture in light of empirical findings. Journal of Cross-Cultural...
  • Seaton, A. (1996). Guided by the dark: From thanatopsis to thanatourism. Journal of Heritage Studies, 2(4), 234-244. https://doi.org/10.1080/13527259608722178
  • Sharpley, R. (2009). Shedding light on dark tourism: An introduction. En R. Sharpley & P. Stone (Eds.), The Darker Side of Travel: The...
  • Slovic, P. (1987). Perception of risk. Science, 236(4799), 280-285. https://doi.org/10.1126/science.3563507
  • Sönmez, S., & Graefe, A. (1998). Determining future travel behavior from past travel experience and perceptions of risk and safety. Journal...
  • Stone, P. (2006). A dark tourism spectrum: Towards a typology of death and macabre related tourist sites, attractions, and exhibitions. Tourism,...
  • Stone, P. (2013). Dark tourism scholarship: A critical review. International Journal of Culture, Tourism and Hospitality Research, 7(3), 307-318....
  • Stone, P. (2016). Enlightening the ‘dark’ in dark tourism. Interpretation Journal, 21(2), 22-24.
  • Stone, P. (2019). Dark tourism and “spectacular death”: Towards a conceptual framework. Annals of Tourism Research. https://doi.org/10.1016/j.annals.2019.102826
  • Stone, P., & Mason, J. (1995). Attitude and risk: Exploring the relationship. Psychology & Marketing, 12, 135-53. https://doi.org/10.1002/mar.4220120205
  • Stone, P., & Sharpley, R. (2008). Consuming dark tourism: A thanatological perspective. Annals of Tourism Research, 35(2), 574-595. https://doi.org/10.1016/j.annals.2008.02.003
  • Sweeney, J., & Soutar, G. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220....
  • Sweeney, J., Soutar, G., & Johnson, L. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment....
  • Titz, K., Miller, J., & Andrus, M. (1998). Hedonic scales used in a logit model to explore casino game choice. Journal of Hospitality...
  • Vogt, C., & Fesenmaier, D. (1998). Expanding the functional information search model. Annals of Tourism Research, 25(3), 551-578. https://doi.org/10.1016/S0160-7383(98)00010-3
  • Woodruff, R. (1997). Customer value: The next source for competitive edge. Journal of the Academy of Marketing Science, 25(2), 139-153.
  • Zeithaml, V. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing,...
  • Zhang, H., Yang, Y., Zheng, Ch., & Zhang, J. (2016). Too dark to revisit? The role of past experiences and intrapersonal constraints....