Acceso usuarios
Xosé Manuel Otero López, María José Santiago Mariño, María Cristina Castro
The inter-relationships between the Big Five personality traits, self-esteem, and compulsive buying are supported by strong empirical evidence. What is yet unknown is to what extent selfesteem can channel the influence of personality traits on compulsive buying. The main objective of this study is to explore the possible mediating role of self-esteem in the link between the Big Five personality traits and compulsive buying. Path analysis results, using a sample of 487 university students, generally confirm the suitability of the proposed model in which self-esteem mediated the effects of the Big Five personality traits (neuroticism, extraversion, agreeableness, openness to experience, and conscientiousness) on compulsive buying. Moreover, a direct effect of neuroticism and conscientiousness on compulsive buying was found. Finally, based on the finding that selfesteem acts as a necessary filter in the analysis of the five factors–compulsive buying relationship, several action-oriented guidelines for the prevention or intervention of this behavioral problem are suggested.
