ValuesApp: Conectando potenciales colaboradores con entidades sociales

• María Arribas ^[1] ; Pablo Gavilán Domingo ^[1] ; Luis Oceja Fernández ^[1]
  1. [1] Universidad Autónoma de Madrid

     Universidad Autónoma de Madrid

     Madrid, España

     
• Localización: Aloma: revista de psicologia, ciències de l'educació i de l'esport, ISSN 1138-3194, Vol. 41, Nº 2, 2023, págs. 9-19
• Idioma: español
• DOI: 10.51698/aloma.2023.41.2.9-19
• Enlaces
  • Texto completo
• Resumen
  • español

    En la actualidad existe una amplia oferta de iniciativas de ayuda que paradójicamente puede desconcertar a potenciales colaboradores. ValuesApp es una herramienta telemática que conecta a colaboradores y entidades evaluando el perfil motivacional de los primeros y presentando, de forma coherente y ordenada, las iniciativas de ayuda que ofrecen los segundos. En esta investigación hemos analizado la eficacia de ValuesApp en dos contextos: aplicada a través de una plataforma online (Estudio 1) y mediante la solicitud personal en un entorno natural (Estudio 2). En el Estudio 3, hemos evaluado cómo son percibidas un conjunto de iniciativas prosociales. Los resultados apoyan la utilidad de ValuesApp (Estudios 1 y 2) y permiten cerrar el ciclo Investigación-Acción ofreciendo iniciativas prosociales ajustadas a los valores y motivos de los potenciales colaboradores.

  • English

    There is currently a wide range of prosocial initiatives, but this abundance can, paradoxically, be dis-concerting for potential collaborators. ValuesApp is an IT tool that connects collaborators with organizations by assessing the motivational profile of the former and offering, in an orderly and coherent manner, prosocial initia-tives from the latter. In this research, we analyzed the effectiveness of ValuesApp in two contexts: applied through an online platform (Study 1) and presented through personal request in a natural environment (Study 2). In Study 3, we evaluated how a set of real prosocial initiatives are perceived. The results support the usefulness of ValuesApp (Studies 1 and 2) and allow us to close the Research-Action cycle by offering real prosocial initiatives tailored to the interest of potential collaborators.

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