Una introducción a la psicología económica: áreas, teorías y desafíos

• Rodríguez, Luis ^[1]
  1. [1] Universidad Católica Andrés Bello

     Universidad Católica Andrés Bello

     Venezuela

     
• Localización: Persona: Revista de la Facultad de Psicología, ISSN 1560-6139, Vol. 24, Nº. 0, 1, 2021, 108 págs.
• Idioma: español
• DOI: 10.26439/persona2021.n024(1).5315
• Títulos paralelos:
  • An Introduction to Economic Psychology: Areas, Theories and Challenges
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El propósito del siguiente texto es realizar una revisión de la psicología  económica como área interdisciplinar, en la cual convergen la economía y la psicología. Se delimita la conducta económica como el objeto de estudio, así como las características disciplinares y niveles de explicación científica. Además, se plantea un breve recorrido histórico por las principales figuras que aportaron significativamente a su desarrollo. Por otra parte, se describen algunas de las propuestas teóricas que tienen mayor auge en el área, unas ya conocidas, como la teoría de conducta planificada o la teoría de los dos sistemas, así como otras novedosas, entre ellas la socialización financiera o el paradigma de cursos de vida. Posteriormente, se establece la relación que podrían tener con áreas como el marketing y las políticas públicas, así como las diferencias con la economía conductual. Por último, se concluye con una serie de retos y recomendaciones para la investigación en psicología económica actualmente.

  • English

    The purpose of this paper is to review economic psychology as an interdis-ciplinary area, in which economics and psychology converge. The economic behaviour as its object of study is outlined, as well as the disciplinary characteristics and levels of scientific explanation. In addition, a brief historical overview of the main figures who significantly contributed to its development is presented. On the other hand, some of the theoretical proposals that have the greatest boom in the area are described,some already known such as the theory of planned behaviour, or the theory of the two systems, as well as other new ones, among them financial socialization or the paradigm of life courses are included. Subsequently, the relationship that they could have with areas such as marketing and public policy is established, as well as the differences with behavioural economics. Finally, a series of challenges and recommendations for research in economic psychology today is established as a conclusion.

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