Open innovation and superior performance in SMEs: The mediating role of marketing capabilities and innovation

• Martha Lucia Cruz Rincón ^[1] ; Joaquín Alegre Vidal ^[2] ; Cristina Villar Garcia ^[2] ; Martha Lucia Agredo Diaz ^[3] ; Mercedes Fajardo Ortiz ^[1] ; Raquel Puente Castro ^[4]
  1. [1] Universidad Icesi

     Universidad Icesi

     Colombia

     
  2. [2] Universitat de València

     Universitat de València

     Valencia, España

     
  3. [3] Universidad del Valle (Colombia)

     Universidad del Valle (Colombia)

     Colombia

     
  4. [4] Universidad de Navarra

     Universidad de Navarra

     Pamplona, España

     

  Mostrar afiliaciones +
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 77, 2022, págs. 5-21
• Idioma: inglés
• DOI: 10.37610/dyo.v77i0.620
• Títulos paralelos:
  • La innovación abierta y un desempeño superior en PYMEs: Rol de mediación de las capacidades de mercadeo y la innovación
• Enlaces
  • Texto completo
• Dialnet Métricas: 1 Cita
• Resumen
  • español

    Si bien muchas empresas aplican prácticas de innovación abierta en la búsqueda de fuentes externas de conocimiento, esto no necesariamente se traduce en el rendimiento mejorado. Este tema es especialmente importante para las empresas medianas y pequeñas (PYMEs), que necesitan expandir sus fronteras de conocimiento para sobrevivir y lograr un desempeño superior. El objetivo de esta investigación es analizar el papel de las capacidades de marketing y la innovación en la relación entre innovación abierta y desempeño organizacional. Utilizando ecuaciones estructurales, esta investigación presenta evidencia empírica de 154 PYMEs manufactureras. Los resultados de la investigación revelan que la innovación abierta por sí sola no influye en el desempeño organizacional, lo que confirma que las capacidades de marketing y la innovación juegan papeles de mediación individual y secuencial en la relación entre la innovación abierta y el desempeño. Con base en esto, se recomienda a los gerentes de las PYMEs, que además de buscar conocimiento externo, desarrollen capacidades de marketing e innovación para capitalizar este conocimiento externo y convertirlo en estrategias efectivas, que impacten significativamente en el desempeño.

  • English

    Even though many enterprises apply open innovation practices in the search for external sources of knowledge, this does not necessarily translate to improved performance. This issue is especially important for medium and small enterprises (SMEs) which need to expand their knowledge frontiers to survive and achieve superior performance. The objective of this research is to analyze the role of marketing capabilities and innovation in the relationship between open innovation and organizational performance. Using structural equation modeling, this research presents empirical evidence from 154 manufacturing SMEs. Research findings reveal that open innovation alone does not influence organizational performance, confirming that marketing capabilities and innovation play individual and sequential mediation roles in the relationship between open innovation and performance. From this, SME managers, in addition to looking for external knowledge, should develop marketing and innovation capabilities to capitalize this external knowledge and develop effective strategies to significantly impact performance.

• Referencias bibliográficas
  • Albats, E., Alexander, A., Mahdad, M., Miller, K., & Post, G. (2019). Stakeholder management in SME open innovation: interdependences...
  • Amabile, T.M. et al. (1996). Assessing the work environment for creativity. Academy of Management Journal, 39(5), 1154-1184.
  • Appleyard, M. M., & Chesbrough, H. W. (2017). The dynamics of open strategy: from adoption to reversion. Long Range Planning, 50(3), 310-321.
  • Arunachalam, S., Ramaswami, S. N., Herrmann, P., & Walker, D. (2018). Innovation pathway to profitability: The role of entrepreneurial...
  • Bengtsson, L., Lakemond, N., Lazzarotti, V., Manzini, R., Pellegrini, L., & Tell, F. (2015). Open to a select few? Matching partners and...
  • Bernal-Torres, C. A., & Frost-González, S. (2015). Innovación abierta en empresas colombianas: reto a superar. Revista Venezolana de Gerencia,20(70),...
  • Bigliardi, B., Ferraro, G., Filippelli, S., & Galati, F. (2020). The influence of open innovation on firm performance. International Journal...
  • Bigliardi, B., & Galati, F. (2013). Innovation trends in the food industry: the case of functional foods. Trends in Food Science &...
  • Bogers, M., & West, J. (2012). Managing distributed innovation: Strategic utilization of open and user innovation. Creativity and Innovation...
  • Bogers, M., Zobel, A-K., Afuah, A., Almirall, E., Brunswicker, S., Dahlander, L., Frederiksen, L., Gawer, A., Gruber, M., Haefliger, S., Hagedoorn,...
  • Byrd, J. (2002). Perspective on innovation. New York, USA: McGraw-Hill Irwin.
  • Cabral, J. E. D. O., Coelho, A. F., Coelho, F. J. F., & Costa, M. D. P. B. (2015). Capabilities, innovation, and overall performance in...
  • Calantone, R.J. y di Benedetto, C.A. (1988). An integrative model of the new product development process. Journal of Product Innovation Management,...
  • Calantone, R.J., Di Benedetto, C.A. y Divine, R. (1993). Organizational, Technical and Marketing Antecedents for Successful New Product Development....
  • Calantone, R.J., Cavusgil, S.T., & Zhao, Y. (2002). Learning orientation, firm innovation, and firm performance. Industrial Marketing...
  • Chen, J., Chen, Y., & Vanhaverbeke, W. (2011). The influence of scope, depth, and orientation of external technology sources on the innovative...
  • Chen, Y. S., Lin, M. J. J., & Chang, C. H. (2009). The positive effects of relationship learning and absorptive capacity on innovation...
  • Cheng, C. C., & Huizingh, E. K. (2014). When is open innovation beneficial? The role of strategic orientation. Journal of Product Innovation...
  • Cheng, C. C., & Shiu, E. C. (2015). The inconvenient truth of the relationship between open innovation activities and innovation performance....
  • Chesbrough H.W. (2007) Why companies should have open business models. MIT Sloan Management Review 48(2): 22–28.
  • Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School Press, Boston.
  • Chin, W.W. (1998). The partial least squares approach to structural equation modelling. In G.A. Marcoulides (Ed.), Modern Methods for Business...
  • Chin, W.W. (2010). How to write up and report PLS analyses. In V. Esposito Vinzi, W.W. Chin, J. Henseler, H. Hang. Handbook of Partial Least...
  • Dahlander, L., & Gann, D. M. (2010). How open is innovation? Research Policy,39(6), 699-709.
  • Damanpour, F. & Evan, W.M. (1984). Organizational innovation and performance: the problem of organizational lag. Administrative Science...
  • Damanpour, F., Walker, R. y Avellaneda, C. (2009). Combinative effects of innovation types and organizational performance: a longitudinal...
  • Damanpour, F. & Gopalakrishnan, S. (2001). The dynamics of the adoption of product and process innovations in organizations. Journal of...
  • Day, G.S. (1994). The Capabilities of Market-Driven Organizations. Journal of Marketing, 58(4), 37-52.
  • D'Este, P., Amara, N., & Olmos-Peñuela, J. (2016). Fostering novelty while reducing failure: Balancing the twin challenges of product...
  • Dias, Á., & Pereira, R. (2017). Dynamic capabilities and marketing capabilities in Portugal. Academia Revista Latinoamericana de Administración.
  • Drechsler, W., & Natter, M. (2012). Understanding a firm's openness decisions in innovation. Journal of Business Research, 65(3),...
  • Duran, P., Kammerlander, N., Van Essen, M., & Zellweger, T. (2016). Doing more with less: Innovation input and output in family firms....
  • Enkel, E., Gassmann, O., & Chesbrough, H. (2009). Open R&D and open innovation: exploring the phenomenon. R&D Management, 39(4),...
  • Eurostat, (2008). NACE REV. 2 Statistical classification of economic activities in the European Community. Eurustat Methodoloties and Working...
  • Ferreras-Méndez, J. L., Fernández-Mesa, A., & Alegre, J. (2019). Export performance in SMEs: the importance of external knowledge search...
  • Ferreras-Mendez, J. L., García-Granero, A., OlmosPeñuela, J., & Alegre, J. (2019). How do knowledge search strategies develop marketing...
  • Ferreras-Méndez, J. L., Newell, S., Fernández-Mesa, A., & Alegre, J. (2015). Depth and breadth of external knowledge search and performance:...
  • Fornell, C. y Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing...
  • Foss, N. J., Laursen, K., & Pedersen, T. (2011). Linking customer interaction and innovation: The mediating role of new organizational...
  • Garriga, H., Von Krogh, G., & Spaeth, S. (2013). How constraints and knowledge impact open innovation. Strategic Management Journal, 34(9),...
  • Gassmann, O., & Enkel, E. (2004). Towards a theory of open innovation: three core process archetypes.
  • Gassmann, O., Enkel, E., & Chesbrough, H. (2010). The future of open innovation. R&D Management, 40(3), 213-221.
  • Gálvez Albarracín, E.J. & García Pérez De Lema, D. (2012). Impacto de la innovación sobre el rendimiento de la MIPYME: un estudio empírico...
  • Hair Jr, J.F., Hult, G.T.M., Ringle, C. y Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Thousand...
  • Han, J.K., Kim, N.& Srivastava, R.K. (1998). Market orientation and organizational performance: is innovation a missing link? Journal...
  • Hayes, A.F. (2009). Beyond Baron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76, 408-420.
  • Hossain, M., & Kauranen, I. (2016). Open innovation in SMEs: a systematic literature review. Journal of Strategy and Management.
  • Hult, G.T.M., Hurley, R.F. & Knight, G.A. (2004). Innovativeness: its antecedents and impact on business performance. Industrial Marketing...
  • Hung, K. P., & Chou, C. (2013). The impact of open innovation on firm performance: The moderating effects of internal R&D and environmental...
  • Hurley, R.F. & Hult, G.T.M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination....
  • Jansen, J. J., Van Den Bosch, F. A., & Volberda, H. W. (2006). Exploratory innovation, exploitative innovation, and performance: Effects...
  • Jugend, D., Jabbour, C. J. C., Scaliza, J. A. A., Rocha, R. S., Junior, J. A. G., Latan, H., & Salgado, M. H. (2018). Relationships among...
  • Kim, C. Y., Lim, M. S., & Yoo, J. W. (2019). Ambidexterity in External Knowledge Search Strategies and Innovation Performance: Mediating...
  • Kovács, E., Kelemen, E., Kalóczkai, Á., Margóczi, K., Pataki, G., Gébert, J., ... & Mihók, B. (2015). Understanding the links between...
  • Krasnikov, A. & Jayachandran, S. (2008). The relative impact of marketing, research-and-development, and operations capabilities on firm...
  • Lane, P. J., Koka, B. R., & Pathak, S. (2006). The reification of absorptive capacity: A critical review and rejuvenation of the construct....
  • Laursen, K., & Salter, A. (2006). Open for innovation: the role of openness in explaining innovation performance among UK manufacturing...
  • Lewin, A. Y., Massini, S., & Peeters, C. (2011). Microfoundations of internal and external absorptive capacity routines. Organization...
  • Li, Y., Chen, H., Liu, Y., & Peng, M. W. (2014). Managerial ties, organizational learning, and opportunity capture: A social capital perspective....
  • Liao, S., Fu, L., & Liu, Z. (2020). Investigating open innovation strategies and firm performance: the moderating role of technological...
  • Lichtenthaler, U. (2011). Open innovation: Past research, current debates, and future directions. Academy of Management Perspectives, 25(1),...
  • Liñán, F., Paul, J., & Fayolle, A. (2019). SMEs and entrepreneurship in the era of globalization: advances and theoretical approaches....
  • Lopes, A. P. V. B. V., & de Carvalho, M. M. (2018). Evolution of the open innovation paradigm: Towards a contingent conceptual model....
  • Mariadoss, B.J., Tansuhaj, P.S. y Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability:...
  • Matzler, K., Abfalter, D.E., Mooradian, T.A. & Bailom, F. (2013). Corporate culture as an antecedent of successful exploration and exploitation....
  • Medase, K., & Barasa, L. (2019). Absorptive capacity, marketing capabilities, and innovation commercialisation in Nigeria. European Journal...
  • Mehmet Sanal, M., Alpkan, L., Aren, S., Sezen, B., & Ayden, Y. (2013). Linking market orientation and ambidexterity to financial returns...
  • Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial...
  • Miles, R. & Snow, C. (1978). Organizational strategy structure and process. New York, USA: McGraw-Hill. Miocevic, D., & Morgan, R....
  • Morgan, N.A., Vorhies, D.W. & Mason, C.H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management...
  • Morgan, N. A. (2012). Marketing and business performance. Journal of the Academy of Marketing Science, 40 (1), 102-119.
  • Mount M. & Garcia M. (2014) Social media: a tool for open innovation. California Management Review, 56(4): 124–143.
  • Mu, J. (2015). Marketing capability, organizational adaptation and new product development performance. Industrial Marketing Management, 49,...
  • Newey, L. & Zahra, S. (2009). The evolving firm: How dynamic and operating capabilities interact to enable entrepreneurship. British Journal...
  • Nieto, M. J., & Santamaría, L. (2007). The importance of diverse collaborative networks for the novelty of product innovation. Technovation,...
  • Nunnally, J. C. (1978). Psychometric Theory: 2d Ed. McGraw-Hill.
  • O’Cass, A. & Sok, P. (2012). Examining the role of within and between functional area resource-capability complementarity in achieving...
  • O’Cass, A., & Sok, P. (2014). The role of intellectual resources, product innovation capability, reputational resources and marketing...
  • Organización para la Cooperación del Desarrollo Económico −OECD − (2005). The measurement of scientific and technological activities. Proposed...
  • Pavlou, P. A., & El Sawy, O. A. (2006). From IT leveraging competence to competitive advantage in turbulent environments: The case of...
  • Popa, S., Soto-Acosta, P., & Martinez-Conesa, I. (2017). Antecedents, moderators, and outcomes of innovation climate and open innovation:...
  • Preacher, K.J. y Hayes, A.F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator...
  • Rahomee, A. A. (2020). The role of innovation capability in the relationship between marketing capability and new product development: evidence...
  • Randhawa, K., Wilden, R., & Hohberger, J. (2016). A bibliometric review of open innovation: Setting a research agenda. Journal of Product...
  • Reinartz, W., Krafft, M. y Hoyer, W.D. (2004). The customer relationship management process: Its measurement and impact on performance. Journal...
  • Rodríguez-Ferradas, M. I., & Alfaro-Tanco, J. A. (2016). Open innovation in automotive SMEs suppliers: an opportunity for new product...
  • Roldán, J.L. & Sánchez-Franco, M.J. (2012). Variancebased structural equation modeling: guidelines for using partial least squares. Research...
  • Saebi, T., & Foss, N. J. (2015). Business models for open innovation: Matching heterogeneous open innovation strategies with business...
  • Sidhu, J. S., Commandeur, H. R., & Volberda, H. W. (2007). The multifaceted nature of exploration and exploitation: Value of supply, demand,...
  • Singh, S. K., Gupta, S., Busso, D., & Kamboj, S. (2019). Top management knowledge value, knowledge sharing practices, open innovation...
  • Sisodiya, S. R., Johnson, J. L., & Grégoire, Y. (2013). Inbound open innovation for enhanced performance: Enablers and opportunities....
  • Sok, P., O’Cass, A., & Sok, K. M. (2013). Achieving superior SME performance: Overarching role of marketing, innovation, and learning...
  • Song, X.M., Neely, S.M. y Zhao, Y. (1996). Marketing R&D – marketing integration in the new product development process. Industrial Marketing...
  • Song, M., Droge, C., Hanvanich, S. & Calantone, R. (2005). Marketing and technology resource complementarity: an analysis of their interaction...
  • Spithoven, A., Clarysse, B., & Knockaert, M. (2010). Building absorptive capacity to organise inbound open innovation in traditional industries....
  • Sulistyo, H. & Siyamtinah (2016). Innovation capability of SMEs through entrepreneurship, marketing capability, relational capital and...
  • Terjesen, S., & Patel, P. C. (2017). In search of process innovations: The role of search depth, search breadth, and the industry environment....
  • Tidd, J. (2014). Open innovation research, management and practice (Vol. 23). Imperial College Press.
  • Tsou, H. T., & Hsu, S. H. Y. (2015). Performance effects of technology–organization–environment openness, service co-production, and digital-resource...
  • Un, C. A., Cuervo‐Cazurra, A., & Asakawa, K. (2010). R&D collaborations and product innovation. Journal of Product Innovation Management,...
  • Van de Vrande, V., De Jong, J. P., Vanhaverbeke, W., & De Rochemont, M. (2009). Open innovation in SMEs: Trends, motives and management...
  • Van De Vrande, V., Vanhaverbeke, W., & Gassmann, O. (2010). Broadening the scope of open innovation: past research, current state and...
  • Verbano, C., Crema, M., & Venturini, K. (2015). The identification and characterization of open innovation profiles in Italian small and...
  • Vorhies, D.W. & Morgan, N.A. (2003). A configuration theory assessment of marketing organization fit with business strategy and its relationship...
  • Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing,...
  • Vorhies, D.W., Morgan, R.E. & Autry, C.W. (2009). Product-market strategy and marketing capabilities of the firm: impact on market effectiveness...
  • Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1),...
  • Weerawardena, J. y O’Cass, A. (2004). Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial...
  • West, J., & Bogers, M. (2014). Leveraging external sources of innovation: a review of research on open innovation. Journal of Product...
  • Williams, J. & MacKinnon, D.P. (2008). Resampling and Distribution of the Product Methods for Testing Indirect Effects in Complex Models....
  • Zollo, M., & Winter, S. G. (2002). Deliberate learning and the evolution of dynamic