How do people with weak and strong pro-environmental worldviews process visual climate change information? An EEG study

• Lisanne E.J. Van Geffen ^[1] ; Stig-Arvid Hollup ^[2] ; Christian A. Klöckner ^[2]
  1. [1] Wageningen University and Research Centre
  2. [2] Norges Teknisk-Naturvitenskaplige Universitet
• Localización: PsyEcology: Bilingual Journal of Environmental Psychology / Revista Bilingüe de Psicología Ambiental, ISSN-e 1989-9386, ISSN 2171-1976, Vol. 7, Nº. Extra 3, 2016 (Ejemplar dedicado a: YOUNG RESEARCHERS IN ENVIRONMENTAL PSYCHOLOGY/JÓVENES INVESTIGADORES EN PSICOLOGÍA AMBIENTAL), págs. 262-281
• Idioma: inglés
• DOI: 10.1080/21711976.2016.1242229
• Títulos paralelos:
  • ¿Cómo procesan la información visual relacionada con el cambio climático las personas con una visión del mundo ambiental arraigada o sin ella? Un estudio con EEG
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• Resumen
  • español

    En un estudio pionero, este artículo explora el potencial que puede encontrarse en la combinación del concepto de psicología ambiental visión del mundo ambiental con la técnica neurocognitiva de estudio del electroencefalograma (EEG). Con esta investigación pretendemos enlazar las tradiciones de investigación de la comunicación ambiental y la neurocognición, estudiando a través de un experimento qEEG (N = 19) si diferentes niveles de la visión del mundo ambiental, medidos a través del nuevo paradigma ambiental (NPA), influyen en el procesamiento de imágenes sobre el cambio climático, y su reflejo en las oscilaciones theta y gamma de las áreas frontal y parietal. Nuestros resultados confirman la hipótesis de que existe una relación entre el grado de filiación a la visión del mundo ambiental y el procesamiento visual de información ambiental. Este patrón se interpreta como un indicio de que las personas con un nivel bajo de visión del mundo pro-ambiental muestran signos cognitivos de desajuste entre lo que coincide con su visión del mundo ambiental y aquello que los estímulos visuales representan.

  • English

    In a pioneering work, this study explores the potential that may be found in combining the environmental psychological concept environmental worldview with the neurocognitive study technique electroencephalography (EEG). With this research, we aim to bridge between the research traditions of environmental communication and neuro-cognition by investigating in an qEEG experiment (N = 19) if different levels of environmental worldview, measured by the NEP, influence the processing of visual climate change imagery, reflected by the theta and gamma oscillations in the frontal and parietal areas. Our results confirm the assumptions that there is a relationship between the degree of environmental worldview and visual environmental communication processing. The pattern is interpreted as an indication that people with weak pro-environmental worldviews show cognitive signs of mismatch between what is in line with their environmental worldview and what they are confronted with in the visual stimulus.

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