La importancia de la responsabilidad social corporativa y la gestión de la calidad total en los hoteles de México

• Manuel Alejandro Ibarra Cisneros ^[1] ; Juan Benito Vela Reyna ^[1] ; Felipe Hernández Perlines ^[2]
  1. [1] Universidad Autónoma de Baja California

     Universidad Autónoma de Baja California

     México

     
  2. [2] Universidad de Castilla-La Mancha

     Universidad de Castilla-La Mancha

     Ciudad Real, España

     
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 76, 2022, págs. 43-57
• Idioma: español
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• Dialnet Métricas: 1 Cita
• Resumen

  • Este artículo tiene como objetivos establecer si la responsabilidad social corporativa y la gestión de la calidad total inciden positivamente en el desempeño del sector hotelero de México. Además, determina si los procesos de gestión de la calidad total influyen en la mejora de los procesos de responsabilidad social. Finalmente, se analiza si dichas variables presentan mayor grado de influencia sobre el desempeño en los hoteles de cadena respecto a los locales. Se aplicó el modelo de ecuaciones estructurales por mínimos cuadrados parciales a una muestra de 429 hoteles en todo México. Los resulta dos indican que las variables analizadas influyen positivamente en el desempeño de los hoteles y en entre ellas mismas. Además, se demostró que los hoteles de cadena tienen mayor influencia en la gestión de la calidad total sobre la responsabilidad social y el desempeño.

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