The impact of attitudes on behavioural change: a multilevel analysis of predictors of changes in consumer behaviour

• Autores: Ítalo Alí, José Sepúlveda Maldonado, Jocelyne Sepúlveda Aravena, Marianela Denegri Coria
• Localización: Revista Latinoamericana de Psicología, ISSN 0120-0534, Vol. 53, Nº. 0, 2021, págs. 73-82
• Idioma: inglés
• DOI: 10.14349/rlp.2021.v53.9
• Títulos paralelos:
  • El impacto de las actitudes en el cambio comportamental: un análisis multinivel de los predictores de los cambios en el comportamiento del consumidor
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Resumen Introducción/objetivo: Este artículo buscó identificar las variables predictoras de los cambios en hábitos y conductas de consumo responsable en estudiantes de Pedagogía en Historia y Geografía en la ciudad de Temuco, Chile. Método: La muestra se conformó por 110 estudiantes divididos en un grupo experimental (n = 68) y uno control (n = 42). Se consideraron mediciones pre y post intervención, en el marco de un programa piloto de educación financiera para estudiantes de Pedagogía en Historia y Geografía. Se incluyeron análisis de efectos mixtos multinivel, que evaluaron el poder de predicción de las actitudes hacia la compra, el materialismo, la discrepancia del yo, y los niveles de alfabetización financiera sobre el cambio en las conductas de consumo responsable. Resultados: Los resultados mostraron que racionalidad (una subescala de las actitudes hacia la compra) y centralidad (una subescala de materialismo) son los predictores significativos de los cambios comportamentales en la compra. Conclusiones: Estos resultados sugieren posibles pautas de intervención para promover el consumo responsable en estudiantes universitarios.

  • English

    Abstract Introduction/objective: The paper sought to identify the predictor variables of changes in habits and behaviours of responsible consumption in students of Pedagogy of History and Geography in the city of Temuco, Chile. Method: The sample comprised of 110 students divided into an experimental (n = 68) and a control (n = 42) group. Pre-and post-intervention measurements were considered, within the framework of a pilot financial education programme for students of Pedagogy of History and Geography. Analyses included Multilevel Mixed Effects Analyses, which evaluated the predicting power of attitudes towards purchasing, materialism, self-discrepancy and levels of financial literacy regarding behavioural change in responsible consumption. Results: The results set forth rationality (a subscale of attitudes toward purchasing), and centrality (a subscale of materialism) as significant predictors of behavioural changes in purchasing. Conclusions: These results suggest guidelines for interventions to promote responsible consumption in university students.

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