Bienestar psicológico en mujeres jóvenes que trabajan en la industria del marketing promocional: el papel de los factores de la imagen corporal

• Autores: Nigel Vicent Marsh, Ellen M. Nolan, Celestino Rodríguez Pérez
• Localización: Revista iberoamericana de psicología y salud, ISSN 2171-2069, Vol. 12, Nº. 2, 2021, págs. 100-112
• Idioma: español
• Títulos paralelos:
  • Psychological well-being in young women working in the promotional marketing industry: The role of body image factors
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• Dialnet Métricas: 1 Cita
• Resumen
  • español

    For young women working in some industries their judged physical attractiveness is directly related to their employment. This study investigated the role of objective physical status, societal influences on body image, and self-appraisals of personal appearance in determining the psychological well-being of young women employed in the promotional industry. Participants were 132 women (mean age = 22 years) with a Body Mass Index in healthy or underweight categories. Both depression and global self-esteem scores were in the normal range. The group reported high levels of stress and self-liking but low levels of anxiety and self-competence. The body image factors significantly predicted variance in anxiety, stress, self-competence, and self-liking. Appearance Evaluation and Appearance Orientation scores were the strongest predictors of psychological well-being. These results suggest that while social comparison can result in self-enhancement effects for those who have achieved the thin-ideal, maintaining such a physique results in ongoing stress and pressure.

  • English

    Para las mujeres jóvenes que trabajan en algunas industrias, su atractivo físico juzgado está directamente relacionado con su empleo. Este estudio investigó el papel del estado físico comprobando como se desarrollan las influencias sociales en la imagen corporal y las autoevaluaciones de la apariencia personal para determinar el bienestar psicológico de las mujeres jóvenes empleadas en la industria de la promoción. Las participantes fueron 132 mujeres (edad media = 22 años) con un Índice de Masa Corporal en categorías de salud o bajo peso. Tanto la depresión como las puntuaciones de autoestima global se encontraban en el rango normal. El grupo refirió altos niveles de estrés y autoestima pero bajos niveles de ansiedad y autocompetencia. Los factores de la imagen corporal predijeron significativamente la variación en la ansiedad, el estrés, la autocompetencia y el gusto por uno mismo. Los resultados de Evaluación de la Apariencia y Orientación de la Apariencia fueron los predictores más fuertes del bienestar psicológico. Estos resultados sugieren que mientras que la comparación social puede resultar en efectos de auto-mejoramiento para aquellos que han alcanzado el ideal de delgadez, mantener tal físico resulta en estrés y presión continuos.

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