Estructurando el diseño de envases y embalajes para mejorar la sostenibilidad: evidencias empíricas en el sector de menaje

• Jesús García Arca ^[1] ; A. Trinidad González Portela Garrido ^[1] ; J. Carlos Prado-Prado ^[1] ; Iria González-Romero ^[1]
  1. [1] Universidade de Vigo

     Universidade de Vigo

     Vigo, España

     
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 73, 2021, págs. 60-79
• Idioma: español
• DOI: 10.37610/dyo.v0i73.593
• Enlaces
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• Dialnet Métricas: 2 Citas
• Resumen

  • En mercados cada vez más globales, volátiles y competitivos las empresas tienen que promover activamente acciones y políticas que mejoren la eficiencia y la sostenibilidad de sus cadenas de suministro. En este contexto, el adecuado diseño de envases y embalajes constituye un factor clave para lograr este objetivo. A finales del siglo XX empieza a conceptualizarse el enfoque “Packaging Logistics” que persigue la integración eficiente y sostenible de los sistemas de envase, embalaje, producto y cadena de suministro para lograr ventajas competitivas; dicho marco se amplía posteriormente para promover la mejora del comportamiento sostenible de empresas y cadenas de suministro con el enfoque “Sustainable Packaging Logistics” (SPL). En este contexto, en este artículo se busca validar conceptual y empíricamente hasta qué punto la aplicación de un modelo estructurado que despliegue el enfoque SPL puede contribuir de forma activa a un mejor comportamiento sostenible en la cadena de suministro. Para ello, se justifica y propone un modelo de despliegue que después se analiza en una muestra de 66 fabricantes del sector de menaje en España. Los resultados alcanzados validan mayoritariamente los aspectos del modelo propuesto.

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