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The field of psychology relies heavily on evidence from North America and Northern Europe. Universally applicable models require input from around the globe. Indigenous lexical studies of personality, which define the most salient person-descriptive concepts and their structure in a population, provide this. Such results are reported from two nonindustrialized communities, representing 2 of the 3 main language families of Africa, in groups with differing cultural characteristics. Maasai participants, traditionally herders in rural Kenya and Tanzania, have a highly structured, traditional culture. Supyire-Senufo participants are traditional horticulturalists in Mali. The 203 most common person-descriptive terms in Maasai were administered to 166 participants, who described 320 persons (166 highly regarded, 154 less so). The optimal emic solution included 5 factors: virtue/moral-character, debilitation/vulnerability, boldness/surgency, hubris/pride, and timidity. In the Maasai context, descriptions of well-regarded individuals were exceptionally uniform, suggesting the role of personality language in norm socialization in tight, traditional cultures. In Supyire, 115 participants used 208 person-descriptive terms to describe 227 targets (half highly regarded). The optimal emic solution included 10 factors: social self-regulation, well-being, vitality/resilience, broadmindedness, diligence versus laziness, madness, stubbornness versus attractiveness, acceptance versus discontent, hurry/worry, and peacefulness. The best convergence between the languages was at the 3-factor level, where factors relate to moral character, low agreeableness coupled with high extraversion, and emotional stability. Beginning with the 4-factor level, content related to local cultural characteristics became apparent. In both languages, 2-factor solutions matched the Big Two, but 3-, 5-, and 6-factor solutions failed to overlap with etic Pan-Cultural Three, Big Five, or Big Six models. (PsycInfo Database Record (c) 2020 APA, all rights reserved)
