The evaluation of green companies changes after remembering tip of the tongue experiences

• Maria Stavraki ^[2] ; David Santos ^[1] ; Ana Cancela ^[3] ; Blanca Requero ^[1] ; Pablo Briñol ^[1]
  1. [1] Universidad Autónoma de Madrid

     Universidad Autónoma de Madrid

     Madrid, España

     
  2. [2] Universidad de Castilla La Mancha
  3. [3] Centro Universitario Villanueva

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• Localización: Psicothema, ISSN-e 1886-144X, ISSN 0214-9915, Vol. 29, Nº. 4, 2017, págs. 502-507
• Idioma: inglés
• DOI: 10.7334/psicothema2016.373
• Títulos paralelos:
  • La evaluación de empresas verdes cambia a partir del recuerdo de experiencias de la punta de la lengua
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• Dialnet Métricas: 1 Cita
• Resumen
  • español

    Antecedentes: la presente investigación explora en qué medida las actitudes hacia un tema relativo al medioambiente (una empresa verde) están afectadas por el recuerdo de una experiencia pasada del fenómeno de la “punta de la lengua” (tip of the tongue; TOT). Método: los participantes leyeron una descripción de una empresa ecológica diseñada para producir pensamientos positivos o pensamientos negativos hacia la misma. A continuación se pidió a los participantes que pensaran sobre situaciones pasadas en las que habían experimentado una experiencia de TOT que fueron capaces de resolver resuelta o que no pudieron resolver. Finalmente, todos los participantes indicaron sus actitudes hacia la empresa verde sobre la que habían listado pensamientos inicialmente. Resultados: los participantes que recordaron haber resuelto la experiencia pasada de TOT usaron más los pensamientos que tenían en ese momento hacia la empresa comparado con aquellos que recordaron una experiencia TOT que no fueron capaces de resolver.

    Conclusión: las actitudes pueden variar en función del recuerdo de experiencias meta-cognitivas pasadas, aunque sean sobre temas no relacionados.

  • English

    Background: This research explores the extent to which attitudes towards an environmentally-friendly topic (a green company) are affected by a “tip of the tongue” (TOT) experience. Method: In this experiment, participants were fi rst exposed to a description of a green company that elicited mostly positive or negative thoughts. As part of an apparently unrelated study, participants were then asked to describe an experience of TOT that either was or was not successfully resolved. The recalling task was independent from the thoughts about the company. Finally, participants reported their attitudes toward the green company for which they initially listed thoughts. Results: Participants who recalled resolving a TOT experience relied on their thoughts about the initial (unrelated) green company more in forming their evaluations than did participants who recalled an unresolved TOT experience. Conclusion: Attitudes can be affected by thinking about an unrelated past meta-cognitive experience.

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