Estado afectivo y paradigma de mera exposición subliminal: el rol del estado de ánimo inducido en la manifestación del efecto de mera exposición ante exposiciones subliminales de logos

• Autores: Martha del Rosario Peña Sarmiento, Julio Eduardo Cruz Vásquez
• Localización: Revista interamericana de psicología = Interamerican journal of psychology, ISSN 0034-9690, Vol. 49, Nº. 1, 2015, págs. 65-75
• Idioma: español
• Enlaces
  • Texto completo
• Resumen
  • español

    Esta investigación exploró el papel del estado de ánimo inducido y el número de exposiciones breves en la formación de actitudes hacia logos, a través del Paradigma de la Mera Exposición. Se ejecutó un diseño factorial 4 X 3 con la participación voluntaria de 120 estudiantes de pregrado, asignados aleatoriamente a las condiciones experimentales. Los resultados señalaron la existencia del Efecto de Mera Exposición así como de una interacción entre la frecuencia de exposición y el estado de ánimo inducido. La exposición repetida en estados de ánimo particulares parece cambiar el curso de la formación de actitudes.

  • English

    Relationship between induced mood, and frequency of short visual expositions was explored using the mere exposure paradigm. A factorial design 4 X 3 was used with 120 undergraduate students who took part in the experiment voluntarily. Participants were assigned to each experimental condition randomly. Results showed interaction between induced mood and exposition, suggesting that mere exposure effect depends on type of mood, participants are experiencing during exposition.

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