The impact of ethical fashion on Spanish consumers

• Hakan Karaosman ^[1] ; Gustavo Morales Alonso ^[1] ; Mercedes Grijalvo ^[1] ; Alessandro Brun ^[2]
  1. [1] Universidad Politécnica de Madrid

     Universidad Politécnica de Madrid

     Madrid, España

     
  2. [2] Polytechnic University of Milan

     Polytechnic University of Milan

     Milán, Italia

     
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 57, 2015, págs. 63-73
• Idioma: inglés
• DOI: 10.37610/dyo.v0i57.481
• Títulos paralelos:
  • El impacto de la ética en la moda para los consumidores españoles
• Enlaces
  • Texto completo
• Resumen
  • español

    Se examina la relación entre el comportamiento del consumidor y la ética en la moda, contribuyendo a la literatura científica en el campo de la ‘moda ética’ y del comportamiento del consumidor, proporcionando interesantes datos para profe- sionales del mundo de la moda. Los resultados de 462 encuestas a consumidores revelan que éstos no vinculan el comportam- iento ético y el mundo de la moda y consideran que la comunicación de la ética en dicho mundo no es transparente. Por último, se concluye que la ‘moda ética’ sólo impacta positivamente en la conducta de compra de los consumidores con una elevada preocupación ética.

  • English

    This study examines the relationship between consumer behavior and ethical fashion by focusing on the fast-fashion retailing industry through Spanish consumers. Hence, it contributes to the ethical fashion and consumer behavior literature and provides noteworthy data for practitioners. The findings are supported by the quantitative analysis of surveys conducted with 462 Spanish consumers. The findings reveal that Spanish consumers have difficulties linking ethics to the fashion and apparel industry; furthermore, the ethical communication of fashion brands is not considered transparent. Lastly, it is concluded that ethical fashion has a positive impact on purchase behavior only when consumers have a high level of ethical concern

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