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The current work investigates the effects of a broadly adopted online matchmaking site on the nature and quality of married couples formed. Measures of personality, emotion, interests, values and marital adjustment were collected from a sample of married couples who had been introduced by an online matchmaking service, and from a sample of married couples who had met through unfettered choice. Results showed that couples introduced by the online matchmaking site were more similar, and that such similarity in general using the current measures was a strong predictor of marital adjustment in both online matched and comparison couples. Marriages resulting from the online matchmaking service were observed to have significantly higher scores for marital adjustment. We conclude that online matchmaking services based on predictive inference and proscribed selection can be observed to have a significant and meaningful impact on marital quality
