Refining the dual-process theory of preference construction: : A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien

• Autores: Margarita Gorlin, Ravi Dhar
• Localización: Journal of Consumer Psychology, ISSN-e 1057-7408, Vol. 23, Nº. 4, 2013, págs. 564-568
• Idioma: inglés
• DOI: 10.1016/j.jcps.2013.05.005
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• Resumen

  • Our target article proposed a dual-system framework for understanding context and task effects in choice. In this summary, we address the major points made by each set of commentators and, building on their suggestions, define a more precise dual-system theory of preference construction. We also propose some avenues for future research on a broader dual-system approach to understanding choice.