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This study proposes a dynamic reparatory model of voluntary work behavior. We test the hypothesis that when people are made aware of their high level of negative behavior at work (i.e., counterproductive work behavior) and are informed that their behavior is counternormative and undesirable, the knowledge that they violated social norms induces guilt. This guilt, in turn, results in compensatory behavior that is positive in nature (i.e., organizational citizenship behavior). We report results from a field experiment involving normative feedback about employees' counterproductive work behavior to support this model. The findings indicate that undesirable behaviors in the workplace can be redressed by making employees aware of the negative consequences of these behaviors.
