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The article deals with the vocational training of specialists in social and cultural activities of older people. It reveals the essence of the concept and function of social and cultural activities of the elderly, it is noted that recreational function is often predominant for people in that age group, and therefore justified the demand for social and cultural rehabilitation and its role in extending the life and active longevity. It is emphasized, that pedagogical universities are potential to develop and implement a system of training specialists in social and cultural activities with the elderly, since they include the departments and institutions, representing different areas of knowledge and a variety
