Moderating effects of consumer involvement and the need for cognition on goal framing

• Autores: Leandro Miletto Tonetto, Llilian Milnitsky Stein
• Localización: Revista interamericana de psicología = Interamerican journal of psychology, ISSN 0034-9690, Vol. 44, Nº. 2, 2010, págs. 256-262
• Idioma: inglés
• Títulos paralelos:
  • Efeitos moderadores do envolvimento do consumidor e do need for cognition no efeito de configuraçao de objetivos
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