One hundred and thirty-nine participants evaluated the desirability and social utility of 308 personality descriptors and of 297 professions. The mean values and standard deviations are given for each item and each type of evaluation (desirability and social utility) . For each item, a t-test was calculated between the two types of evaluations. Correlations between these two norms and three other norms of desirability (in English and in French) varying between .87 and .96.