Salir de bares durante la covid-19 en España: las metas individuales y el cumplimiento con las restricciones

• Marta Fraile ^[2] ; Salvador Parrado ^[1]
  1. [1] Universidad Nacional de Educación a Distancia

     Universidad Nacional de Educación a Distancia

     Madrid, España

     
  2. [2] IPP‑CSIC
• Localización: REIS: Revista Española de Investigaciones Sociológicas, ISSN 0210-5233, Nº 195, 2026, págs. 27-44
• Idioma: español
• DOI: 10.5477/cis/reis.195.27-44
• Títulos paralelos:
  • To enter or not to enter: compliance with COVID-19-related measuresin the Spanish bar-hopping culture
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Este artículo analiza cómo la ciudadanía prioriza distintas motivaciones para cumplir con las medidas anti‑COVID. Utilizando un experimento conjunto (conjoint experiment en inglés) incluido en una encuesta en línea representativa de la población española (N = 3291), examinamos las preferencias de las personas al serles propuesto el ejercicio de decidir si entrar en un bar. El trabajo de campo se realizó durante la ola de la variante ómicron (en febrero de 2022). Los resultados muestran que la probabilidad de entrar a un bar aumenta cuando el consumo se realiza al aire libre, cuando los clientes llevan mascarilla mientras no consumen y cuando la mayoría de la población ha recibido la dosis de refuerzo. De todas las motivaciones sugeridas, la más relevante es el miedo a contraer el virus.

  • English

    This article examines how citizens prioritize different motivations for complying with anti‑COVID measures, using Goal‑Framing Theory (GFT), which posits a hierarchy of normative, gain, and hedonic goals. Using a conjoint experiment embedded in an online survey of a representative sample of 3291 Spanish respondents, the study analyzes people’s preferences regarding entering a bar. Fieldwork was carried out during the Omicron wave of the virus in February 2022. The results indicate that the likelihood of entering a bar increases when the activity takes place outdoors, patrons wear masks when not consuming alcohol, and most individuals have received a booster dose. Fear of contracting the virus (risk perception) emerges as the main factor influencing the decision to enter a bar.

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