Axiological factors as predictors of pro-environmental behaviour. The role of moral obligation in a sustainable lifestyle

• Cristina Gómez-Román ^[1] ; Sergio Vila-Tojo ^[1] ; Aine Orge ^[1] ; José-Manuel Sabucedo ^[1]
  1. [1] Universidade de Santiago de Compostela

     Universidade de Santiago de Compostela

     Santiago de Compostela, España

     
• Localización: PsyEcology: Bilingual Journal of Environmental Psychology / Revista Bilingüe de Psicología Ambiental, ISSN-e 1989-9386, ISSN 2171-1976, Vol. 15, Nº. 3 (Special Issue / Número Especial), 2024 (Ejemplar dedicado a: People and places in a changing world: socio-spatial behaviour for sustainability. XVI Conference of Environmental Psychology (PSICAMB 2022) / Personas y lugares en un mundo cambiante: comportamiento socioespacial para la sostenibilidad. XVI Jornadas de Psicología Ambiental (PSICAMB 2022)), págs. 235-252
• Idioma: inglés
• DOI: 10.1177/21711976241280512
• Títulos paralelos:
  • Factores axiológicos como predictores del comportamiento pro-ambiental. El papel de la obligación moral en un estilo de vida sostenible
• Enlaces
  • Texto completo
• Resumen
  • español

    El objetivo de este trabajo es analizar el papel de las variables axiológicas: valores, identidad proambiental y obligación moral en el comportamiento proambiental. Para ello, realizamos dos estudios con diseño transversal no experimental. El primero sobre el consumo de ropa sostenible (n = 480; 70.6% mujeres; Medad = 26.62, DT = 10.63), y el segundo sobre la adopción de un estilo de vida vegetariano (n = 217; 73.5% mujeres; Medad = 32.04, DT = 10.75). Los datos se recogieron en España con un cuestionario online mediante la técnica bola de nieve. En ambos estudios, los resultados del análisis de regresión muestran que la identidad proambiental y la obligación moral predicen tanto el consumo sostenible de ropa como el estilo de vida vegetariano. La obligación moral es el principal predictor de ambos comportamientos proambientales. Las variables axiológicas explican el 53% de la varianza para el consumo de ropa sostenible y el 41% de la varianza para un estilo de vida vegetariano, poniendo de relevancia que la ruta axiológica es clave para revertir nuestro impacto en el medioambiente.

  • English

    This paper sets out to analyse the role of axiological variables — values, pro-environmental identity and moral obligation — in pro-environmental behaviours. To do this, we carried out two studies with a non-experimental cross-sectional design: the first on sustainable clothing consumption (n = 480; 70.6% women; Mage = 26.62, SD = 10.63) and the second on the adoption of a vegetarian lifestyle (n = 217; 73.5% women; Mage = 32.04, SD = 10.75). The data were collected in Spain by means of an online questionnaire using the snowball technique. In both studies, regression analysis showed that pro-environmental identity and moral obligation predict both sustainable clothing consumption and vegetarian lifestyle. Moral obligation is the main predictor of both pro-environmental behaviours. The axiological variables explain 53% of the variance for sustainable clothing consumption and 41% of the variance for a vegetarian lifestyle, highlighting that the axiological route is key to reversing our impact on the environment.

• Referencias bibliográficas
  • Abrahamse W., Steg L., Vlek C., Rothengatter T. (2005). A review of intervention studies aimed at household energy conservation. Journal of...
  • Amérigo M., Aragonés J. I., García J. A. (2012). Exploring the dimensions of environmental concern: An integrative proposal. Psyecology, 3(3),...
  • Amérigo M., García J. A., Pérez-López R., Cassullo G., Ramos A. (2020). Analysis of the structure and factorial invariance of the Multidimensional...
  • Biddle B. J., Bank R. L. (1987). Slavings Norms, preferences, identities and retention decisions. Social Psycholy Quarterly, 50(4), 322–337....
  • Binder M., Blankenberg A.-K., Guardiola J. (2020). Does it have to be a sacrifice? Different notions of the good life, pro-environmental behavior...
  • Böhm G., Pfister H. R. (2005). Consequences, morality, and time in environmental risk evaluation. Journal of Risk Research, 8(6), 461–479....
  • Breakwell G. M. (2014). The psychology of risk. Cambridge University Press. https://doi-org.bucm.idm.oclc.org/10.1017/CBO9781139061933
  • Burke P. J., Reitzes D. C. (1991). An identity theory approach to commitment. Social Psychology Quarterly, 58(3), 239–251. https://doi-org.bucm.idm.oclc.org/10.2307/2786653
  • Casaló L. V., Escarioa J.-J., Rodriguez-Sanchez C. (2019). Analyzing differences between different types of pro-environmental behaviors: Do...
  • Clark H. (2008). SLOW + FASHION—an oxymoron—or a promise for the future . . .? Fashion Theory, 12(4), 427–446. https://doi-org.bucm.idm.oclc.org/10.2752/175174108X346922
  • Clayton S. (2003). Environmental identity: A conceptual and an operational definition. In Clayton S., Opotow S. (Eds.), Identity and the natural...
  • Diekmann A., Preisendörfer P. (2003). Green and greenback: The behavioral effects of environmental attitudes in low-cost and high-cost situations....
  • Erdős L. (2015). Veganism versus meat-eating, and the myth of ‘root capacity’: A response to Hsiao. Journal of Agricultural and Environmental...
  • Gardner G. T., Stern P. C. (2002) Environmental problems and human behavior (2nd ed.). Pearson Custom Publishing.
  • Garibaldi L. A., Andersson G. K., Fernández Ferrari C., Pérez Méndez N. (2018). Seguridad alimentaria, medio ambiente y nuestros hábitos de...
  • Gatersleben B., Murtagh N., Abrahamse W. (2014). Values, identity and pro-environmental behaviour. Contemporary Social Science, 9(4), 374–392....
  • Geiger S. M., Keller J. (2017). Shopping for clothes and sensitivity to the suffering of others: The role of compassion and values in sustainable...
  • Hernández Suárez. (2006). El alcance del ambientalismo. Análisis de algunas consistencias e inconsistencias del comportamiento proambiental....
  • Hsiao T. (2015). In defense of eating meat. Journal of Agricultural and Environmental Ethics, 28, 277–291. https://doi-org.bucm.idm.oclc.org/10.1007/S10806-015-9534-2
  • Huang L., Wen Y., Gao J. (2020). What ultimately prevents the pro-environmental behavior? An in-depth and extensive study of the behavioral...
  • Jia F., Soucie K., Alisat A., Curtin D., Pratt M. (2017). Are environmental issues moral issues? Moral identity in relation to protecting...
  • Kaiser F. G., Kibbe A. (2017). Pro-environmental behavior. In N. N. (Ed.), Reference module in neuroscience and biobehavioral psychology (pp....
  • Kaiser F. G., Shimoda T. A. (1999). Responsibility as a predictor of ecological behaviour. Journal of Environmental Psychology, 19(3), 243–253....
  • Kim S., Yeo J., Sohn S. H., Rha J. Y., Choi S., Choi A., Shin S. (2012). Toward a composite measure of green consumption: An exploratory study...
  • Lantern. (2022). The green revolution 2020. Entendiendo el boom de los ‘vegetarianos’. Retrieved October 30, 2022, from https://www.lantern.es/papers/the-green-revolution-entendiendo-el-auge-del-mundo-veggie
  • Misch A., Kristen-Antonow S., Paulus M. (2021). A question of morals? The role of moral identity in support of the youth climate movement...
  • Molder A. L., Lakind A., Clemmons Z. E., Chen K. (2022). Framing the global youth climate movement: A qualitative content analysis of Greta...
  • Nezlek J. B., Forestell C. A. (2020). Vegetarianism as a social identity. Current Opinion in Food Science, 33, 45–51. https://doi-org.bucm.idm.oclc.org/10.1016/j.cofs.2019.12.005
  • Olivos P., Aragonés J. I. (2011). Psychometric properties of the Environmental Identity scale (EID). Psyecology, 2(1), 65–74. https://doi-org.bucm.idm.oclc.org/10.1174/217119711794394653
  • Olivos P., Aragonés J. I. (2014). Medio ambiente, self y conectividad con la naturaleza. Revista Mexicana de Psicología, 31(1), 71–77.
  • Olivos P., Talayero F., Aragonés J. I., Moyano-Díaz E. (2014). Dimensiones del Comportamiento Proambiental y su Relación con la Conectividad...
  • Ortiz-Gutiérrez S., Cruz-Avelar A. (2018). Translation and cross-cultural adaptation of health assessment tools. Actas Dermosifiliograficas,...
  • Sabucedo J. M., Dono M., Alzate M., Seoane G. (2018). The importance of protesters’ morals: Moral obligation as a key variable to understand...
  • Sadbury-Riley L., Kohlbacher F. (2016). Ethically minded consumer behavior: Scale review, development, and validation. Journal of Business...
  • Schultz P. W., Shriver C., Tabanico J. J., Khazian A. M. (2004). Implicit connections with nature. Journal of environmental psychology, 24(1),...
  • Schwartz S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In Zanna...
  • Schwartz S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1), 1–20. https://doi-org.bucm.idm.oclc.org/10.9707/2307-0919.1116
  • Steg L., Bolderdijk J. W., Keizer K., Perlaviciute G. (2014). An integrated framework for encouraging pro-environmental behavior: The role...
  • Steg L., De Groot J. I. M. (2012). Environmental values. In Clayton S. (Ed.), The Oxford handbook of environmental and conservation psychology...
  • Steg L., Perlaviciute G., Van der Werff E., Lurvink J. (2014). The significance of hedonic values for environmentally-relevant attitudes,...
  • Stern P. C. (2000). Toward a coherent the theory of environmental significant behavior. Journal of Social Issues, 56(3), 407–424. https://doi-org.bucm.idm.oclc.org/10.1111/0022-4537.00175
  • Suárez E. (2010). Problemas ambientales y soluciones conductuales. In Aragonés J. I., Amérigo M. (Eds.), Psicología Ambiental (pp. 307–333)....
  • Thøgersen J. (1998). Recycling and morality: A critical review of the literature. Environment and Behavior, 28, 536–558. https://doi-org.bucm.idm.oclc.org/10.1177/0013916596284
  • United Nations Environment Programme. (2019a). Fashion’s tiny hidden secret. Retrieved October 30, 2022, from https://www.unenvironment.org/news-and-stories/story/fashions-tiny-hidden-secret
  • United Nations Environment Programme. (2019b). UN Alliance For Sustainable Fashion addresses damage of ‘fast fashion’. Retrieved October 30,...
  • van der Werff E., Steg L., Keizer K. E. (2013a). The value of environmental self-identity: The relationship between biospheric values, environmental...
  • van der Werff E., Steg L., Keizer K. E. (2013b). It is a moral issue: The relationship between environmental self-identity, obligation-based...
  • Van Riper C., Winkler-Schor S., Foelske L., Keller R., Braito M., Raymond C., Eriksson M., Golebie E., Johnson D. (2019). Integrating multi‑level...
  • Vilas X., Sabucedo J. M. (2012). Moral obligation: A forgotten dimension in the analysisof colle ctive action. International Journal of Social...
  • Vila-Tojo S., Sabucedo J. M., Andrade E., Gómez-Román C., Alzate M., Seoane G. (2022). From scarcity problem diagnosis to recycled water acceptance:...
  • Whitmarsh L., O’Neill S. (2010). Green identity, green living? The role of pro-environmental self-identity in determining consistency across...