�Share and scare�: : Solving the communication dilemma of early adopters with a high need for uniqueness
Sarit Moldovan, Yael Steinhart, Shlomit Ofen
págs. 1-14
Dual payoff scenario warnings on credit card statements elicit suboptimal payoff decisions
Hal E. Hershfield, Neal J. Roese
págs. 15-27
To have in order to do: : Exploring the effects of consuming experiential products on well-being
Darwin A. Guevarra, Ryan T. Howell
págs. 28-41
�I can almost taste it: :� Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions
David J. Moore, Sara Konrath
págs. 42-59
Andrea Webb, Joann Peck
págs. 60-77
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Andrew Kuo, Dan Hamilton Rice
págs. 78-88
Can't finish what you started? The effect of climactic interruption on behavior
Daniella M. Kupor, Taly Reich, Baba Shiv
págs. 113-119
Andreas B. Eisingerich, HaeEun Helen Chun, Yeyi Liu, He (Michael) Jia, Simon J. Bell
págs. 120-128