Evidence for two facets of pride in consumption: : Findings from luxury brands
Brent McFerran, Karl Aquino, Jessica L. Tracy
págs. 455-471
Yael Steinhart, Michael Kamins, David Mazursky, Avraham Noy
págs. 472-483
The effects of goal progress cues: An implicit theory perspective
Pragya Mathur, Lauren Block, Ozge Yucel-Aybat º
págs. 484-496
págs. 497-505
Show me the product, show me the model: : Effect of picture type on attitudes toward advertising
Nilüfer Z. Aydinoglu, Luca Cian
págs. 506-519
A meaningful embrace: : Contingent effects of embodied cues of affection
Rhonda Hadi, Ana Valenzuela Martínez
págs. 520-532
�I�d like to be that attractive, but at least I�m smart�: : How exposure to ideal advertising models motivates improved decision-making
Kamila Sobol, Peter R. Darke
págs. 533-540
Yes, we have no bananas: : Consumer responses to restoration of freedom
Sarah G. Moore, Gavan J Fitzsimons
págs. 541-548
Strategy compatibility: : The time versus money effect on product evaluation strategies
Lei Su, Leilei Gao
págs. 549-556
págs. 557-571
págs. 572-585
Word of mouth and interpersonal communication: : A review and directions for future research
Jonah Berger
págs. 586-607
págs. 608-625