Sensory marketing, embodiment, and grounded cognition: : A review and introduction Original
Aradhna Krishna, Norbert Schwarz
págs. 159-168
Popcorn in the cinema: : Oral interference sabotages advertising effects
Sascha Topolinski, Sandy Lindner, Anna Freudenberg
págs. 169-176
The acuity of vice: : Attitude ambivalence improves visual sensitivity to increasing portion sizes
Yann Cornil, Nailya Ordabayeva, Ulrike Kaiser, Bernd Weber, Pierre Chandon
págs. 177-187
Satiation from sensory simulation: : Evaluating foods decreases enjoyment of similar foods
Jeffrey S. Larson, Joseph P. Redden, Ryan S. Elder
págs. 188-194
Taking a shine to it: : How the preference for glossy stems from an innate need for water
Katrien Meert, Mario Pandelaere, Vanessa M. Patrick
págs. 195-206
Incandescent affect: : Turning on the hot emotional system with bright light
Alison Jing Xu, Aparna A. Labroo
págs. 207-216
págs. 217-225
Tablets, touchscreens, and touchpads: : How varying touch interfaces trigger psychological ownership and endowment
S. Adam Brasel, James Gips
págs. 226-233
Embodied cognition and social consumption: : Self-regulating temperature through social products and behaviors
Seung Hwan (Mark) Lee, Jeff D. Rotman, Andrew W. Perkins
págs. 234-240
Warmth and conformity: : The effects of ambient temperature on product preferences and financial decisions
Xun (Irene) Huang, Meng Zhang, Michael K. Hui, Robert S. Wyer Jr.
págs. 241-250
The temperature premium: : Warm temperatures increase product valuation
Yonat Zwebner, Leonard Lee, Jacob Goldenberg
págs. 251-259
págs. 260-270
When up brings you down: : The effects of imagined vertical movements on motivation, performance, and consumer behavior
págs. 271-283
Detaching the ties of ownership: : the effects of hand washing on the exchange of endowed products
Arnd Florack, Janet Kleber, Romy Busch, David Stöhr
págs. 284-289
Metaphors and creativity: : Direct, moderating, and mediating effects
Alex Marin, Martin Reimann, Raquel Castaño
págs. 290-297