Package size and perceived quality: : The intervening role of unit price perceptions
Dengfeng Yan, Jaideep Sengupta, Robert S. Michelle L. Roehm
págs. 4-17
Consumer responses to parodic ads Original Research Article
Michelle L. Roehm, Harper A. Roehm Jr.
págs. 18-33
Confidence via correction: : The effect of judgment correction on consumer confidence
Francine Espinoza Petersen, Rebecca W. Hamilton
págs. 34-48
Jacob H. Wiebenga, Bob M. Fennis
págs. 49-62
págs. 63-69
The flip side of vanity sizing: : How consumers respond to and compensate for larger than expected clothing sizes
JoAndrea Hoegg, Maura L. Scott, Andrea C. Morales, Darren W. Dahl
págs. 70-78
págs. 70-86
Judgment is not color blind: : The impact of automatic color preference on product and advertising preferences
Ioannis Kareklas, Frédéric F. Brunel, Robin A. Coulter
págs. 87-95
págs. 96-118
Consumer conviction and commitment: : An appraisal-based framework for attitude certainty
Derek D. Rucker, Zakary L. Tormala, Richard E. Petty, Pablo Briñol Turnes
págs. 119-136
Accents in Business Communication: : An integrative model and propositions for future research
Robert Mai, Stefan Hoffmann
págs. 137-158